Breaking Barriers
Breaking Barriers
Breaking Barriers
Redefining Language Learning
Redefining Language Learning
Redefining Language Learning
with Speakeasy
with Speakeasy
with Speakeasy
Case Study
Addressing the Root Causes Behind Inconsistent
Addressing the Root Causes Behind Inconsistent Language Practice and Low Engagement
Addressing the Root Causes Behind Inconsistent
Language Practice and Low Engagement
Language Practice and Low Engagement
How 1.5 Billion English Learners Are
How 1.5 Billion English Learners Are Revolutionizing Language Learning in the Digital Era
How 1.5 Billion English Learners Are
Revolutionizing Language Learning in the Digital Era
Revolutionizing Language Learning in the Digital Era
Source
Source
Source
Source
Source
Speakeasy makes it possible
Speakeasy makes it possible
Can language learning be consistent, engaging, and personalized?
Can language learning be consistent, engaging, and personalized?
Can language learning be consistent, engaging, and personalized?
What Drives Learners to Drop Out?
Explore the key challenges hindering consistent language practice.
Can Social Connections Boost Learning?
Discover the role of shared interests and community in language retention.
How Does Personalization Enhance Progress?
Learn how tailored features keep learners motivated and engaged.
THE FOCUS OF THIS PROJECT
THE FOCUS OF THIS PROJECT
Building a Platform That Truly Understands Learners
Building a Platform That Truly Understands Learners
Source
Language learning has always been a journey filled with challenges, from mastering pronunciation to maintaining consistent practice. With Speakeasy, the aim is to address these challenges head-on by creating a platform that not only simplifies language learning but also makes it engaging, personalized, and socially enriching.
The goal is to empower users to practice consistently, connect with like-minded learners, and see tangible progress in their speaking abilities.
This project focuses on resolving core pain points and creating a user-centric experience that boosts confidence and retention in language learning.
5 Why’s
01.
Why do we believe this is a problem?
01.
Why do we believe this is a problem?
02.
Why is this problem occurring?
02.
Why is this problem occurring?
03.
Why is this frustrating for users?
03.
Why is this frustrating for users?
04.
Why should this problem be solved first?
04.
Why should this problem be solved first?
FIRST, CLEAR THIS DUMP
FIRST, CLEAR THIS DUMP
Real voices, Real impact getting insights from real reviews across language apps
Real voices, Real impact getting insights from real reviews across language apps
Real voices, Real impact getting insights from real reviews across language apps
Play store
App store
PROJECT KICK OFF
PROJECT KICK OFF
We started the project with kickoff meeting with sponsors to understand project, expectations & deliverables
We started the project with kickoff meeting with sponsors to understand project, expectations & deliverables
We started the project with kickoff meeting with sponsors to understand project, expectations & deliverables
To understand project, expectations & deliverables
Understanding the Project
Identify user challenges, explore market gaps, and define the problem space to shape the solution.
Setting Expectations
Align goals, measure success with clear metrics, and ensure meaningful impact for users.
Defining Deliverables
Develop a personalized language learning app and a case study showcasing our journey.
RESEARCH
RESEARCH
Then, I interviewed learners' and speakers' to understand their perspective on English
Then, I interviewed learners' and speakers' to understand their perspective on English
Then, I interviewed learners' and speakers' to understand their perspective on English
Note: This below image better view in large screen
User Interview
User Interview
User Survey
INITIAL QUESTIONS THAT POPPED IN MIND
How many types of instructions are there? 🤔
How many types of instructions are there? 🤔
Is teach-back same for every type? 👨🏻💻
Is teach-back same for every type? 👨🏻💻
What about the content from Healthwise? 🧍
What about the content from Healthwise? 🧍
How can we make a template of activities 🎟️
How can we make a template of activities 🎟️
COMPETITOR ANALYSIS
COMPETITOR ANALYSIS
I started exploring 2 Competitors - Speak out and VirtualBuddy. And peer reviewed it from 5 different project teams.
I started exploring 2 Competitors - Speak out and VirtualBuddy. And peer reviewed it from 5 different project teams.
I started exploring 2 Competitors - Speak out and VirtualBuddy. And peer reviewed it from 5 different project teams.
We showed both the concepts to our peers in the class and the sponsors to get feedback.
We showed both the concepts to our peers in the class and the sponsors to get feedback.
We showed both the concepts to our peers in the class and the sponsors to get feedback.
COMPETITOR 1
COMPETITOR 2
COMPETITOR 3
COMPETITOR 4
JOURNEY MAPPING
JOURNEY MAPPING
Next step was pretty straightforward, understand patient's journey for colonoscopy
Next step was pretty straightforward, understand patient's journey for colonoscopy
Next step was pretty straightforward, understand patient's journey for colonoscopy
We mostly thought in the direction, what were the touchpoints, actions of patients and clinicians?
We mostly thought in the direction, what were the touchpoints, actions of patients and clinicians?
We mostly thought in the direction, what were the touchpoints, actions of patients and clinicians?
See whole jounery mapping
See whole jounery mapping
STORY BOARDS
After journey mapping, we built newly iterated storyboards and presented it in gallery walk.
After journey mapping, we built newly iterated storyboards and presented it in gallery walk.
After journey mapping, we built newly iterated storyboards and presented it in gallery walk.
We tried a little bit of gamification in some storyboards to test out what was the feedback
We tried a little bit of gamification in some storyboards to test out what was the feedback
We tried a little bit of gamification in some storyboards to test out what was the feedback
See whole jounery mapping
See whole jounery mapping
USER FLOWS
Task 1:
Task 1:
Task 1:
We tried a little bit of gamification in some storyboards to test out what was the feedback.
We tried a little bit of gamification in some storyboards to test out what was the feedback.
We tried a little bit of gamification in some storyboards to test out what was the feedback.
Task 2:
Task 2:
We tried a little bit of gamification in some storyboards to test out what was the feedback.
We tried a little bit of gamification in some storyboards to test out what was the feedback.
Task 3:
Task 3:
We tried a little bit of gamification in some storyboards to test out what was the feedback.
We tried a little bit of gamification in some storyboards to test out what was the feedback.
WIREFRAMES
Implementing ideas in paper
Implementing ideas in paper
Implementing ideas in paper
We tried a little bit of gamification in some storyboards to test out what was the feedback.
We tried a little bit of gamification in some storyboards to test out what was the feedback.
We tried a little bit of gamification in some storyboards to test out what was the feedback.
See whole wireframes
See whole wireframes
Let’s see
Let’s see
Let’s see
how this problem solved
how this problem solved
how this problem solved
Design screens
Design screens
Design screens
POSSIBLE SOLUTIONS WHICH CAN IMPACT
Adding field of interest feature
Adding field of interest feature
Getting a English Tutor
personalised
personalised
Group calls
Durations levels
Adding field of interest feature
Adding field of interest feature
Getting a English Tutor
personalised
personalised
Group calls
Durations levels
DESIGN SCREENS
Implementing ideas in paper
Implementing ideas in paper
Implementing ideas in paper
We tried a little bit of gamification in some storyboards to test out what was the feedback.
We tried a little bit of gamification in some storyboards to test out what was the feedback.
We tried a little bit of gamification in some storyboards to test out what was the feedback.
STORY BOARDS
We tried a little bit of gamification in some storyboards to test out what was the feedback.
STORY BOARDS
We tried a little bit of gamification in some storyboards to test out what was the feedback.
STORY BOARDS
We tried a little bit of gamification in some storyboards to test out what was the feedback.
STORY BOARDS
We tried a little bit of gamification in some storyboards to test out what was the feedback.
STORY BOARDS
We tried a little bit of gamification in some storyboards to test out what was the feedback.
STORY BOARDS
We tried a little bit of gamification in some storyboards to test out what was the feedback.
TUTOR CONNECT
Book a tutor
Based on your field of interest and get feedback
TUTOR CONNECT
Book a tutor
Based on your field of interest and get feedback
TUTOR SESSION
Call with Tutor
Based on your field of interest and get feedback
