Enhancing car rental bookings to get a ride

Speakeasy empowers English learners to speak confidently. This case study examines how the mobile app addresses the need for conversational practice. By providing real-life

#user research

#user research

#Figma

#Figma

#Design system

#Design system

Creating a seamless car rental experience

Creating a seamless car rental experience

Car rental empowers English learners to speak confidently. This case study examines how the mobile app addresses the need for conversational practice.

Car rental empowers English learners to speak confidently. This case study examines how the mobile app addresses the need for conversational practice.

#user research

#user research

#Figma

#Figma

#Design system

#Design system

Last updated 14,Aug 2024

Last updated 14,Aug 2024

Role

Role

Product Design, UX Research

Timeline

Timeline

3 Weeks

Industry

Industry

Car rental

Tools

Tools

Figma, Miro

2.

Define the objectives

3.

Research goals and methods

4.

Define the problem

5.

Define the audience

6.

Brainstorm solutions

7.

Design process

8.

Final solution

9.

Testing insights

10.

Conclusions & Final thoughs

2.

Define the objectives

3.

Research goals and methods

4.

Define the problem

5.

Define the audience

6.

Brainstorm solutions

7.

Design process

8.

Final solution

9.

Testing insights

10.

Conclusions & Final thoughs

Context & Overview
Context & Overview
Context & Overview

Enhancing car rental bookings to get a ride

This project focused on solving real-world problems for a car rental company. The app needed to address security concerns and provide solutions for both the rental owner and the customer, ensuring that damage to the vehicle could be documented and resolved efficiently, protecting both parties’ interests.

The Car Rental App is designed to revolutionize the car rental experience by providing a seamless, user-friendly platform for booking and managing car rentals. This application aims to cater to both individual users and businesses, offering a wide range of vehicles to suit various needs. With advanced features, the app seeks to enhance convenience, accessibility, and efficiency in the car rental process.

Define
Define
Define

Define the objectives

This project focused on solving real-world problems for a car rental company. The app needed to address security concerns and provide solutions for both the rental owner and the customer, ensuring that damage to the vehicle could be documented and resolved efficiently, protecting both parties’ interests.

The Car Rental App is designed to revolutionize the car rental experience by providing a seamless, user-friendly platform for booking and managing car rentals. This application aims to cater to both individual users and businesses, offering a wide range of vehicles to suit various needs. With advanced features, the app seeks to enhance convenience, accessibility, and efficiency in the car rental process.

KPI

Describe how this KPI can help measure your project’s success.

KPI

Describe how this KPI can help measure your project’s success.

KPI

Describe how this KPI can help measure your project’s success.

Empathize

Define

Ideate

Prototype

Test

1st week

2nd week

3rd week

4th week

Problem Statement

The problem, and why?

The car rental app was designed to streamline the process of booking a car for rent.

However, the core issue arose after the rental process was initiated.

The challenge was ensuring both the customer and the rental owner were protected in case of accidents, such as when the customer hits the car somewhere else. The app needed a robust system to address these post-rental challenges, including recording incidents, reporting damage, and streamlining the claims process.

01.

Why do we believe this is a problem?

01.

Why do we believe this is a problem?

01.

Why do we believe this is a problem?

02.

Why is this problem occurring?

02.

Why is this problem occurring?

02.

Why is this problem occurring?

03.

Why is this frustrating for users?

03.

Why is this frustrating for users?

03.

Why is this frustrating for users?

04.

Why should this problem be solved first?

04.

Why should this problem be solved first?

04.

Why should this problem be solved first?

Reporting Damage

Report vehicle damage, Fearing penalized

Transparency

Clear communication on what happens

Simplicity

Mobile-first reporting was essential

Assesment

Quickly assessing the damage to the vehicle

Condition Changes

Unclear condition details

Trust System

Trustworthy process that made it easy

Reporting Damage

Reporting Damage

Reporting Damage

Reporting Damage

Step 4: Define the problem

Defining the problem is important, as some designs may look great but solve non-existent issues or overlook more important ones.

Clearly state the issue:

Ensure readers understand the specific problem by describing it in precise terms. A well-defined problem should be specific and measurable.

Provide context:

Offer detailed information about the problem uncovered during research. Specify the conditions under which the problem occurs, the affected user segments, and any relevant data.

A problem

Define the problem your product/service solves for users.

Problem context

Provide some context under which the problem occurs.

Step 6: Brainstorm solutions

Brainstorming is a step where creativity and collaboration come into play. It’s about generating a wide range of ideas and narrowing them down to the most viable solutions.

Use ideation techniques: Describe the ideation techniques you and/or your team used if any, such as brainwriting, SCAMPER, Crazy 8s, mind mapping, affinity diagrams, and sketching. Explain how these techniques helped in exploring different aspects of the problem and generating innovative solutions.

Generate and share ideas: Present the initial ideas that emerged during brainstorming sessions. This can include rough sketches, mind maps, or notes from whiteboard sessions. Highlight the diversity of ideas and the collaborative effort.

Group of ideas 1

Idea

Idea

Idea

Group of ideas 2

Idea

Idea

Idea

Group of ideas 3

Idea

Idea

Idea

Journey steps

Step 1

Step 2

Step 3

User action

Action

Action

Action

User goal

Goal

Goal

Goal

Thinking

Thoughts

Thoughts

Thoughts

Feelings

Ideas

Idea

Idea

Idea

Solution

We're got the solutions

The car rental app offers seamless access to car documents, emergency support via geolocation, and personalized car recommendations and users can access car documents directly within the app, and an emergency button offers instant connection to nearby mechanics or roadside assistance.

Personalized car recommendations based on search history are prominently displayed. Agencies can list and manage vehicles in real-time through a dedicated portal.

Users get instant support via live chat, a 24/7 helpline, and a help center. The phased implementation plan ensures a robust, user-friendly final product.

Step 3: Set your research goals & methods

Research is a critical component of any UX/UI project. It provides the foundation for understanding user needs, identifying pain points, and informing design decisions. This step involves setting clear research goals, using appropriate methods, and sharing valuable insights.

Understand user needs: Define what you aim to learn about your users, including their behaviors, preferences, motivations, and pain points.

Identify pain points: Specify the problems you need to uncover, focusing on areas where users struggle or express frustration.

Gather feedback: Describe how you will collect feedback from users about existing or proposed designs.

Explain research methods: Use methods such as one-on-one interviews, surveys, competitive analysis, and analytics review. Explain how these methods will help you achieve your goals.

Detail your findings: Summarize the most important insights gained from your research, which should directly inform your design decisions.

Put a logo here

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Pain point

Briefly describe the identified pain point of your target audience.

Pain point

Briefly describe the identified pain point of your target audience.

Pain point

Briefly describe the identified pain point of your target audience.

Pain point

Briefly describe the identified pain point of your target audience.

1

User needs

Briefly describe the identified user need of your target audience.

2

User needs

Briefly describe the identified user need of your target audience.

Says

What a user says

What a user says

What a user does

What a user does

What a user thinks

What a user thinks

What a user feels

What a user feels

Does

Thinks

Feels

Company

Company 1

Company 2

Company 3

Feature 1

Lorem Ipsum

Lorem Ipsum

Lorem Ipsum

Feature 2

Feature 3

Feature 4

Step 7: Share your process

Sharing your process is vital for demonstrating how you approached the project and the reasoning behind your decisions. Include user flows, information architecture, and initial wireframes to show the evolution of your design. Along the way, briefly explain why you made certain design choices and how they address the problem or enhance the user experience.

Page

Page

Page

Page

Page

Page

Page

Page

Page

Page

Page

Page

Main page

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1440 x 1024

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Step 5: Define the audience

Defining your audience is essential for creating a product that meets user needs effectively.

Identify target users: Clearly understand who will use or is already using the app or product. Determine the demographics, behaviors, and needs of your primary users.

Create personas: Develop detailed personas to represent your target audience. These should include information such as age, occupation, goals, challenges, and preferences to help guide your design decisions.

User Name

Job Role at Company

Share a quote from a persona that speaks volumes about users' problems.

Bio:

Provide some personal experiences, professional details, and lifestyle information relevant to your project.

Age:

......

Marital status:

......

Education:

......

Personality traits:

Talkative

Optimistic

Friendly

Empathetic

🎯 Goals/Needs:

Describe what users aim to gain when using a product

Describe what users aim to gain when using a product

😣 Pain Points:

Describe what discourages users when using a product

Describe what discourages users when using a product

🙈 Frustration:

Describe what frustrations users face in relation to a product/service

Describe what frustrations users face in relation to a product/service

💪 Motivation:

Describe what drives users to act and what they hope to achieve

Describe what drives users to act and what they hope to achieve

User Name

Job Role at Company

Share a quote from a persona that speaks volumes about users' problems.

Bio:

Provide some personal experiences, professional details, and lifestyle information relevant to your project.

Age:

......

Marital status:

......

Education:

......

Personality traits:

Talkative

Optimistic

Friendly

Empathetic

🎯 Goals/Needs:

Describe what users aim to gain when using a product

Describe what users aim to gain when using a product

😣 Pain Points:

Describe what discourages users when using a product

Describe what discourages users when using a product

🙈 Frustration:

Describe what frustrations users face in relation to a product/service

Describe what frustrations users face in relation to a product/service

💪 Motivation:

Describe what drives users to act and what they hope to achieve

Describe what drives users to act and what they hope to achieve

Step 8: Provide your final solution

At this step you showcase the final solution to the problem you’ve been addressing. It's your opportunity to present your design work and explain how it effectively resolves the identified issues.

Present designs or interactive prototypes: Demonstrate how users interact with your design. You can even record videos to show key interactions and transitions.

Color palette: Share your thoughts on how the selected color palette supports the overall design and brand identity. Provide color swatches and examples of how colors are applied in the interface.

Typography: Describe the typography used in your design and its impact on readability and aesthetics. Include examples of headers, body text, and other typographic elements.

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Typeface

Typeface

Regular

Medium

SemiBold

Bold

ExtraBold

Inter

Regular

Medium

SemiBold

Bold

ExtraBold

This is header 1

60px

This is header 2

48px

This is header 3

40px

The quick brown fox jumps over

the lazy dog

20px

The quick brown fox jumps over

the lazy dog

16px

Color #1

#000000

Color #2

#000000

Color #3

#000000

Color #4

#000000

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Color #1

#000000

Color #2

#000000

Color #3

#000000

Color #1

#000000

Color #2

#000000

Color #3

#000000

Color #4

#000000

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02 Challenges

With market of language learning available in the market! This speaking app has the way to increase the chances for achieving their goals.

01

Was there a gap in the current solutions available?

02

Improving the user retention

03

What will our future of productivity looks like?

Design Screens

With market of language learning available in the market! This speaking app has the way to increase the chances for achieving their goals.

Name
Name
Name
Name
Name
Name
Name
Name
Name
Name

Step 9: Share testing insights

If you conducted testing and iterations after the launch, this is the step to discuss it. Sharing these insights shows how you refined your designs to create a better user experience.

Share testing insights: briefly mention the reasons for testing, the methods used, and the findings.

Detail improvements: Describe the specific changes made based on the testing feedback. Highlight how these iterations improved the user experience and addressed any identified issues.

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Testing insight

Briefly describe a testing insight.

Changes

Mention the changes made based on the testing feedback.

Improvements

Describe how the changes improved the user experience.

Live Prototype

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Mohamed Shamnad

Dubai, UAE

11:40:01 AM

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